EOC-macbook-full copy
EOC-macbook-full copy


ECONOMIES OF CARE

CLIENT
Koffler.Digital, Koffler Centre of the Arts
Museums of Mississauga

TEAM
Letticia Cosbert Miller, Curator
Natasha Whyte-Gray, Designer

ROLE
Responsive Graphic & Interactive Web Design
Social Media Campaign

FEATURED ARTISTS & PIECES
Erica Cristobal, "Room for Taking Care"
Kara Manso, "Do you see me?"
Serena Lee, "Doing the Dishes"
Tiana Reid, "Bad Examples"
Florence Yee, "A Labour of Labour"



ECONOMIES OF CARE

CLIENT
Koffler.Digital, Koffler Centre of the Arts
Museums of Mississauga

TEAM
Letticia Cosbert Miller, Curator
Natasha Whyte-Gray, Designer

ROLE
Responsive Graphic & Interactive Web Design
Social Media Campaign

FEATURED ARTISTS & PIECES
Erica Cristobal, "Room for Taking Care"
Kara Manso, "Do you see me?"
Serena Lee, "Doing the Dishes"
Tiana Reid, "Bad Examples"
Florence Yee, "A Labour of Labour"


ECONOMIES OF CARE

CLIENT
Koffler.Digital, Koffler Centre of the Arts
Museums of Mississauga

TEAM
Letticia Cosbert Miller, Curator
Natasha Whyte-Gray, Designer

ROLE
Responsive Graphic & Interactive Web Design
Social Media Campaign

FEATURED ARTISTS & PIECES
Erica Cristobal, "Room for Taking Care"
Kara Manso, "Do you see me?"
Serena Lee, "Doing the Dishes"
Tiana Reid, "Bad Examples"
Florence Yee, "A Labour of Labour"


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Created for Koffler.Digital (Koffler Centre of the Arts) & the Museums of Mississauga, ECONOMIES OF CARE is a digital, multimedia project that explores meaningful approaches & empathetic ideas around care & ethical labour practices across communities.

 

 
 
Created for Koffler.Digital (Koffler Centre of the Arts) & the Museums of Mississauga, ECONOMIES OF CARE is a digital, multimedia project that explores meaningful approaches & empathetic ideas around care & ethical labour practices across communities.

 

 
 
Created for Koffler.Digital (Koffler Centre of the Arts) & the Museums of Mississauga, ECONOMIES OF CARE is a digital, multimedia project that explores meaningful approaches & empathetic ideas around care & ethical labour practices across communities.

 

 
 
Created for Koffler.Digital (Koffler Centre of the Arts) & the Museums of Mississauga, ECONOMIES OF CARE is a digital, multimedia project that explores meaningful approaches & empathetic ideas around care & ethical labour practices across communities.

 

 
 
Created for Koffler.Digital (Koffler Centre of the Arts) & the Museums of Mississauga, ECONOMIES OF CARE is a digital, multimedia project that explores meaningful approaches & empathetic ideas around care & ethical labour practices across communities.

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ECONOMIES OF CARE was conceptualized by Letticia Cosbert Miller, the Director of Koffler.Digital, & it was designed & coded by myself in the summer of 2019.  

ECONOMIES OF CARE was conceptualized by Letticia Cosbert Miller, the Director of Koffler.Digital, & it was designed & coded by myself in the summer of 2019.  

ECONOMIES OF CARE was conceptualized by Letticia Cosbert Miller, the Director of Koffler.Digital, & it was designed & coded by myself in the summer of 2019.  

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CONCEPT & IDENTITY

CONCEPT & IDENTITY


Our goal going into ECONOMIES OF CARE was to explore the visibility of care as a labour sector.

The final concept for the logo interrogrates processes of economic analysis by alluding to the form of the venn diagram: a tool used to visualize sometimes-abstract models of organization.

By mapping individual stories & lived experiences through the 5 unique pieces that make up ECONOMIES OF CARE, the project analyzes the overlapping qualities, complex politics, & sometimes contradictory elements of Care Work.


Our goal going into ECONOMIES OF CARE was to explore the visibility of care as a labour sector.

The final concept for the logo interrogrates processes of economic analysis by alluding to the form of the venn diagram: a tool used to visualize sometimes-abstract models of organization.

By mapping individual stories & lived experiences through the 5 unique pieces that make up ECONOMIES OF CARE, the project analyzes the overlapping qualities, complex politics, & sometimes contradictory elements of Care Work.


Our goal going into ECONOMIES OF CARE was to explore the visibility of care as a labour sector.

The final concept for the logo interrogrates processes of economic analysis by alluding to the form of the venn diagram: a tool used to visualize sometimes-abstract models of organization.

By mapping individual stories & lived experiences through the 5 unique pieces that make up ECONOMIES OF CARE, the project analyzes the overlapping qualities, complex politics, & sometimes contradictory elements of Care Work.

EOC-Logo-Concept
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TAP DEVICES TO PLAY VIDEO

RESPONSIVE &
INTERACTIVE DESIGN

RESPONSIVE &
INTERACTIVE DESIGN

RESPONSIVE &
INTERACTIVE DESIGN


Over the course of this project, I collaborated with 5 artists, curators, & writers to create interactive web experiences & bring their ideas to fruition. Across all of its components, the project is designed responsively to be accessible on all screen sizes.


Over the course of this project, I collaborated with 5 artists, curators, & writers to create interactive web experiences & bring their ideas to fruition. Across all of its components, the project is designed responsively to be accessible on all screen sizes.


Over the course of this project, I collaborated with 5 artists, curators, & writers to create interactive web experiences & bring their ideas to fruition. Across all of its components, the project is designed responsively to be accessible on all screen sizes.

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RESPONSIVE &
INTERACTIVE DESIGN

RESPONSIVE &
INTERACTIVE DESIGN

RESPONSIVE &
INTERACTIVE DESIGN


Over the course of this project, I collaborated with 5 artists, curators, & writers to create interactive web experiences & bring their ideas to fruition. Across all of its components, the project is designed responsively to be accessible on all screen sizes.


Over the course of this project, I collaborated with 5 artists, curators, & writers to create interactive web experiences & bring their ideas to fruition. Across all of its components, the project is designed responsively to be accessible on all screen sizes.


Over the course of this project, I collaborated with 5 artists, curators, & writers to create interactive web experiences & bring their ideas to fruition. Across all of its components, the project is designed responsively to be accessible on all screen sizes.

ENGAGING SOCIAL CAMPAIGNS

ECONOMIES OF CARE was marketed through various social platforms: Instagram, Facebook, & Twitter.

I designed the content & produced the marketing materials for each platform. On launch, it became our most popular digital program at the time, outperforming all other programs since Koffler.Digital’s inauguration in 2015. 

ENGAGING SOCIAL CAMPAIGNS

ECONOMIES OF CARE was marketed through various social platforms: Instagram, Facebook, & Twitter.

I designed the content & produced the marketing materials for each platform. On launch, it became our most popular digital program at the time, outperforming all other programs since Koffler.Digital’s inauguration in 2015. 

ENGAGING SOCIAL CAMPAIGNS

ECONOMIES OF CARE was marketed through various social platforms: Instagram, Facebook, & Twitter.

I designed the content & produced the marketing materials for each platform. On launch, it became our most popular digital program at the time, outperforming all other programs since Koffler.Digital’s inauguration in 2015. 

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EOC-Social-Media-1
EOC-Social-Media-2
NATASHA WHYTE-GRAY
All Rights Reserved, 2020.